Leonardo Network

The Internet functions somewhat like a brain.  Each user behaves like a brain cell, receiving messages from many sources, disregarding most and distributing some to many others.  In this way, some ideas spread across the world while most lanquish.  

Right now, the Internet is not very bright.  It seems preoccupied with cute kitten videos and celebrity gossip.  It is because virality is marginal and, more importantly, unintentional.  We are, through PEN, going to change that.


Understanding Leonardo

Leonardo will be a global network of about 1,000 highly erudite bloggers.  They will be the ultimate thought leaders of Polymathica. The system is designed to create a massive set of positive feedback loops that will expand readership of Leonardo bloggers from a few thousand to, potentially a million or more.  We wish to create, for a nontrivial number of PEN (Polymathica Enterprise Network) members,  a six figure USD part time activity consistent with their interests.
Leonardo members will set up a mailing list and a blog.  They will promote their mailing list to their warm market and to the Leonardo network.  If the aspiring Leonardo member is appropriate for the Network, they should get at least 500 subscribers from their warm market and 4-8 Leonardo subscribers.
This Network will replace and improve upon many, but not all features, of Facebook.  The bloggers will publish two types of posts.  Some will be short informative or thought provoking posts designed to stimulate conversation among the readers.  These are not really designed for virality but rather as social media for the direct subscribers.  The other is more formal articles, that are longer, well documented and meant for potential virality.
About one time per week the Leonardo member will send a message to his or her mailing list.  It will usually contain a short message, links to his or her articles and articles received from upstream, with an abstract, that are considered worthy of propagation.  It may also include links to the discussion posts.  It also will contain a couple of CPM ads that will defray the costs of the email list.
Pathways are as follows.  Subscribers get a link to the article directly.  They can click on one or more of the share boxes, which will send a link and intro to their contacts who may subscribe or share.  However, this almost will be a convergent series.  
The Leonardo member subscribers may choose to share with their subscribers, who may share with their contacts, who may share with their contacts, etc. The sharing will continue along the lines of subscribing Leonardo member.  The process is divergent until the interest gradient overcomes the natural virality of the system.
The interest gradient is an important concept.  When a Leonardo member gets Leonardo members as subscribers it is because of a close interest match.  When they get Leonardo members who subscribe, those subscribers will be a closer interest match to them than to the first Leonardo member.
So naturally, as an article propagates through the Leonardo Network, each subsequent recipient will be progressively less interested in the article and consequently less likely to pass it on.  In this way articles fill up their interest space without clogging up the mailboxes of people who aren't interested.
If one can picture 1,000 nodes with multiple incoming and outgoing lines of communication.  One may imagine every article as an explosion that expands radially and dissipates as it does.  If you can picture this, you are looking at the brain of Leonardo as it thinks.  So, Leonardo is a kind of hybrid super intelligence.
After getting a dozen Leonardo bloggers, the system can grow itself and self regulate.  In other words if a blogger joins PEN, membership in Leonardo will be determined by how many downstream Leonardo subscribers they get.  If they don't meet Leonardo standards, they will get none and not be part of the Network.  They may get a few at first, but if their articles are not consistently of high quality, these Leonardo subscribers will likely unsubscribe in favor of better bloggers.
Leonardo is complementary with The Pollymath.  The Polymath will publish five to ten articles per week which, in the opinion of the editors, are the most significant and of broadest interest.  However, many, perhaps most, subscribers to the Polymath will have an appetite for more content within specific areas of interest.  They can satisfy this with by subscribing to the appropriate Leonardo members.
Now, about the money.  Given proper monetization, with eight pages per week, (taken to be a part time activity), a Leonardo member needs to average 30,000 reads per article in order to achieve a six figure USD income.  Since, over the course of a year, virality will create exposures that can lead to new subscribers, this is conservative subscriber goal.  Our modeling suggests that, with SEO. 200,000 average subscribers is likely. This translates to about 660K USD annual income.
So, successful Leonardo members of PEN can fully remediate (See The Inappropriately Excluded) within one year, writing a high income blog part-time and using the rest of their time to complete their polymathic, finely crafted life.
Successful Leonardo members are very exceptional people.  First, they should have a D15IQ between 144 and 162.  Their subscribers, per D.K. Simonton's, average 135 and each of those will influence a group of contacts with a mean IQ of 117 or about the average for college graduates.
Second, they need to be expert in at least subject, though most will be true Polymaths.  Third, they must necessarily be objective, ferreting out and eliminating confirmation bias.  Fourth, obviously, they must be good writers.
PEN is essential to the success of Leonardo for two reasons.  First, PEN will have one or more ad agencies that specializes in placing PEN enterprise ads with PEN media, such as Leonardo bloggers, The Polymath, etc.  It is assumed that mean ad costs will be $10.00/CPM which is simultaneously optimistic for Google, Facebook or Amazon and very low for professionally placed ads.
Second, PEN will be the source for the essential Leonardo subscribers.  PEN will have a subsidiary group of Leonardo candidates where candidates will go to present their sample articles and attempt to plug into the Network.
Leonardo will have an administrative group that will monitor the Network and assure that it maintains it's overall health.  For example, if the share rate is too low, virality will be below potential.  If it is too high it can clog subscriber mailboxes and result in unsubscribes.  The admin function will be funded by a 5% fee in placed ads.
So, the headline is, "Go from zero to six figures part-time in under a year".  In order for this to be achieved, the Compensated Word of Mouth campaign must be very successful.  The best way to assure that is for Leonardo Candidates to participate in it.  This is a good opportunity to earn some quick cash by capitalizing upon the asset you have built over the years in the form of your warm market.  This does not require you to be a sales person.  You are not selling them anything.  You are simply asking them to consider a free subscription. If each CWoM creates more than two new CWoM participants, The Polymath subscriptions will grow exponentially, and, consequently, so will PEN and Leonardo.
Your weekly time requirements might be 8 hours to write your article, 8 hours to review referred articles and 2 hours to write your email.  You can think of your email as a table of contents of a mini magazine.  Your article is the lead and as a rule of thumb you will include your four or five favorite referred articles.  So, there is about 40 to 50 pages of reading for your subscribers.  The abstracts will allow them to determine which articles they are interesting in reading.
Leonardo is just one of many opportunities that will accrue to you as a member of the Polymathica Enterprise Network.  If you ultimately do not succeed with Leonardo, you can use the crowdfunding facility to fund a startup and gain your initial customers through The Polymath, Leonardo and, later, Polymathica Social Media.
Join PEN below.
 
Join PEN and pursue the opportunity of Leonardo blogger.  Click on the drop down box and select the $300 option.  The first 300 PEN members will receive lifetime membership for just the first year membership of $300.  So, it is a good idea to think, but not too long.
 
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The Pareto of Virality

Nearly all successful projects on the Internet become so because of some degree of virality - In other words, social media word of mouth.

Somebody wants to tell the world something.  Generally, that requires advertising, and usually a whole lot of it.  However, for a lucky few, their message spreads by itself through word of mouth.  Today, this is primarily through shared links.  We say that the message has 'gone viral'.

∑(1+r)^t where r=rate of change from t to t +1 and t=time in an increment equal to the time required for the message to be forwarded.  This value tells us how many people will be told about something through word of mouth.  If (1+r)<1 then the number of people will be finite, often very few.  However, if (1+r)>1, then it will 'go viral'.  However, because as the number of views grows, it begins to run into repeat receivers, in reality, growth follows a sigmoidal curve and approaches an asymptote.

The mechanics of virality seems simple enough.  However, it becomes more complicated when we consider that Pareto (the 80-20 rule) applies.  In other words 80% of shares, forwards, etc. will come from 20% of the people who see the message.

Consider this hypothetical.  You have a message that you send to 1,000 people who in aggregate send it to 2,000.  This message is well on its way to virality.

Pareto says that 1,600 propagations will come from 200 of the people and 400 will come from the other 800.  That suggests that 400 will create no impressions and 400 will create one.

However, Pareto also applies to the 1,600 from 200.  Of those, 320 will come from 160 or 2 each.  The other 1440 will come from just 40 people.  Of the remaining 1440, 288 comes from 32 people for an average of 9 each.  The other 1,152 comes from just 8 people for an average of 144 each.

At this point, let's summarize.  If you send a message to 1,000 people whether or not it goes viral depends primarily upon the behavior of just 8 of them.  If they send it to 144 each, your message will go viral.

That sounds simple enough, but in reality its not.  That's because its actually pretty difficult to create views on social media.  For example, suppose a person has 1,000 friends; when (s)he posts something, only about 20-50 of those friends will see it.

So, if it goes viral, a more realistic scenario is that of the 1,000, 950 will do nothing, 42 will share it and 8 will share it in multiple venues, stimulate conversation, etc. and thereby reach the needed 144 views.

So, the bottom line is this.  Motivate those 50 and the message will go viral.  Fail to do so and it will disappear very quickly.

Another characteristic of Pareto is that it tends to be self filtering.  In other words, the 95% who don't propagate tend to have contact lists of people who aren't interested, while those who do propagate tend to have contact lists of people who are interested.  Indeed, the question, 'Will my people be interested?' is a central decision criterion on whether to share.

Even important messages tend to have r<0.  That's because sharing is a bit of a hassle and people are reluctant to bother their contacts...unless, of course it's a video of kittens.

The critical factor in success is how well do you motivate the 0.8% of viewers who will create your virality.  Do it well and you will go viral.  Do it poorly and your message will die on the vine.

Leonardo: An Intentional Network of Virality. 

The purpose if The Polymath is to publish the most significant articles of each week.  However, our readers are voracious readers and like many of the other more intellectual publications we will have a network of affiliated blogs.  We will promote this in several ways.

One of the projects of the Polymathica Enterprise Network (PEN) is to create a network of intentional virality that is, internally, called Leonardo.  It will vastly increase its members' blog or newsletter readership and presumably the members income.

It works like this.  First, for those who wish to be essayists, the proper structure is emerging which is email delivered articles with a mirrored Internet based 'archive'.  The goal is a list of 5,000.  That takes work, and, even with organic views, will make the essayist no more than $300 per week, or not even minimum wage in many countries.  The problem is not the quality of articles; the problem is lack of exposure.

Within your readership you will have several (0.8%=40) other Leonardo members who presumably will have readers whose interests are proximate to yours.  If they like one of your articles, they will forward it to their readers which will contain other, presumably around 40) Leonardo members who may forward it to their readers, etc.  

In this way, with 1,000 Leonardo members, if your article 'goes viral' it can reach a potential 5,000,000 or more readers in a matter of weeks.  Unless it has very broad appeal it won't because, as it moves away from your proximate group of Leonardo members it will also move away from its 'interest center'.

Leonardo changes the nature of the Internet.  Based upon the judgment of its members, some ideas will go viral as may refutations of popular ideas.  With success it will vastly improve the public discourse and opinions.  Augmenting this, every article will point back to its home archive which, with the comment function, will allow for public discussion.

With regard to D.K. Simonton"s 18 IQ persuasiveness gap, the audience will have an IQ similar to The Polymath, or about +2 SD and Leonardo members will average +3.2 SD.  The readers, who accept the ideas of the article, will likely informally disseminate them to their proximate social environment.  The Leonardo members on your list

All Members of PEN are free to join Leonardo.  Leonardo will be intelligent and weed out poor articles simply through low propagation rates.  This is part of the process by which Leonardo displays its intelligence.

This is one route by which the inappropriately excluded can successfully remediate.  Not only will it provide very high income, it will allow the member to work on appropriate questions and problems.  Over time it will be extremely prestigious.

Leonardo is part of a strategy for explosive growth of PEN, Polymathica, The Polymath and Leonardo.  In aggregate, they create many synergies that in turn create positive feedback loops.

If you are interested in becoming a Leonardo writer, the first step is to join PEN.  The $300 you spend may be all you ever spend on building your writing career.  If you don't have it, do a $500-$1,000 kick starter for your publication.  If the campaign fails, you are not yet inspiring your proximate social environment.

In order to join PEN, you must be a subscriber to The Polymath.  If you were referred, you should have received a referral code or if you found your way to this site without referral, the code is listed on the signup sheet.  If you subscribed already and you don't remember your referral code, simply type subscribed and we will look it up for you.

 
Join PEN and pursue the opportunity of Leonardo blogger.  Click on the dropdown box and select the $300 option.  The first 300 PEN members will receive lifetime membership for the first year membership fee of $300.  So, while you should think before joining, you should not think for too long.
 
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